That headline should have got me some attention. And some hatred. Not only do San Franciscians cringe when they hear the name “Frisco” but they also loathe the tech industry which they blame for rising rents and the loss of the original vibe of their beloved city. There is some controversy about how much can really be attributed to the rise of the tech industry in SF and how much is just inevitable in an attractive city that refuses to grow vertically and cannot grow horizontally. But I am neither a worker for the tech industry nor am I moving to SF. I am a visiting student researcher living in Berkeley and I apologize for the misleading headline.
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